Upper Crust Bakery

Upper Crust Bakery wanted to give an atmosphere of a grandmother’s

kitchen and I evoked this feeling through a recipe card. The image of a recipe card is connected

to a person’s past. Usually that image stems from fond memories, taste, flavors of home. When

people see elements of the bow and box reflecting a card it gives familiarity, nothing callous, but

something that people are drawn to. It is the name that embodies the love baked into their bakery goods.